Hispanic Marketing Overview

Subcat provides resources to reach the Hispanic market. We offer cultural insight, content localization and Spanish-language copywriting to execute your Hispanic marketing initiatives. Connect with your next generation of members with custom marketing concepted, written and designed to communicate to a Hispanic audience.

Marketing Strategy
Hispanic marketing initiatives start with strategy — the step-by-step planning of your campaign. We examine the influence of country of origin, acculturation/assimilation levels and socio-economic factors.

Marketing Communications
Subcat develops marketing that resonates both literally and metaphorically, adapting your message so that the words, images and design seamlessly come together to address the cultural nuances needed to effectively speak to your members.

Database Segmentation
Subcat's HispaniceEdge™ program segments data and targets by ethnicity, religion or language preference. We can also predict levels of assimilation.

Bicultural Capabilities
Our copywriters are not only bilingual, but bicultural, which means we understand the wants, needs, and desires of the Hispanic market, and how to position your particular product or service to satisfy those needs.