About Subcat Marketing

Subcat is setting the standard for the next generation of marketing agencies. By redefining traditional marketing strategies and addressing the ever-changing demographic shifts in American culture, Subcat is dedicated to helping credit unions understand and serve a new social landscape.

The agency was formed by the creative team of James Flores and Jeff Honaker. For nearly two decades, the two have developed successful marketing campaigns and have received numerous awards for their work.

Subcat successfully targets appropriate member segments by combining behavioral research with innovative design and communication techniques. The result? Marketing that accurately speaks to your desired audience.

We live in a connected world, but everyone acts, thinks and responds differently. We can help you adapt to a diverse membership with marketing that respects, reflects, and celebrates, the diverse values of a multi-dimensional world.

With an understanding of lifestage experiences, youth trends, cultural norms, and simple "human nature," we assemble creative strategy, words and images, and turn them into razor-sharp communication.